Founder, Victoria Holt
How/Where did it all Begin?
Fred & Ginger London was launched during London Fashion Week in September 2007 and is quickly becoming one of the most desirable lingerie brands in the world.
The products are currently sold in some of the best boutiques and department stores across the world including Selfridges London.
Fred & Ginger London’s founder and creative director, Victoria Holt was born in England in 1977. With a flair for art and textiles and winning awards throughout her training she finished her studies with a Bachelor of Arts (honours) degree in 2000. Besides a thorough training in the traditional disciplines, Victoria specialized in fashion design and technology with print, believing that these understandings are beneficial to the creative process as they enable the design to start with the fabric and its construction and work upwards from there.
Following her graduation Victoria immediately took up her position working with the prestigious design house Jenny Packham and enjoyed success as senior designer for over 5 years. From there she decided to take a year out to travel the world solo, taking in inspiration from the 15 countries she visited whilst simultaneously using this time to develop what was to become Fred&Ginger London.
The decision to launch her own lingerie label came from a desire to create beautiful individual pieces that reflect the elegance and sophistication of a bygone age for a market that appreciates comfort and luxury with a contemporary design edge.
How would you describe your Style?
50’s Hollywood Glamour
Do you have a Muse?
50’s icons, especially Audrey Hepburn, classic timeless glamour.
What Fabrics do you like to use and why?
100% French silk chiffons and satins with chantilly lace and Swarovski crystallised trims.
Have you had a chance to Travel?
I took a year out to travel the world prior to setting up the business and used this time to research and gain inspiration for my collections from the beautiful countries and cultures I visited. Starting in India and travelling the country for 6 weeks taking in the awe inspiring Taj Mahal and the Blue City before moving on to South East Asia, Elephant riding, Scuba-diving and Tsunami volunteering. From there I visited Australia and New Zealand doing the usual exhilarating sports such as Sky-diving and Bungee-jumping.
My last continent to visit was South America, visiting indigenous countries such as beautiful Bolivia with the Dahli Dessert, Salt lakes, snow capped mountains, turquoise lakes and pink Flamingos. I climbed glaciers in Chile, took part in the Carnival in Brazil and Argentina, before completing this mammoth tour with the Inca Trail in Peru.
I am desperate to visit South Africa and go on Safari with a gorgeous South African boyfriend I hope he will take me soon! :)
Where do you draw your Inspiration from?
Inspired by culture, films, music and art.
Where is your Home Town and do you still live there?
I’m from a little village called Botley in Hampshire. I miss the beautiful countryside and breathing in the fresh air when I’m home visiting my parents.
What is the best piece of Advice you’ve ever been given?
Live life to the full, stay positive and never have any regrets, there’s a reason for everything.
What is your Quirkiest Habit?
I’ll never walk over 3 drain covers on the pavement for fear of them giving me bad luck! I was told this by a previous boyfriend a few years ago and has been stuck with the curse ever since!!
What is your Happiest Memory?
Returning from travelling and seeing all my friends and family again after a year apart from them.